Who we are
As International experts in operations, brands and finance, we have the knowledge and expertise to support management teams make the right strategic decisions and to help our portfolio companies achieve their goals. With our Fund based in Luxembourg we have service offices in Vienna, Austria, and Madrid, Spain to be close to your business and understand your needs and market environment.
DI Dr. Gerhard Hrebicek, MBA
Partner & Chief Brand Officer
Gerhard studied Mechanical Engineering and Business Administration at the Vienna University of Technology. Gerhard earned his MBA degree in marketing and finance from the University of Toronto and obtained his Ph.D at the University of Graz. He is founder, owner and President of the “European Brand Institute”. The group’s activities include brand and patent valuations. Gerhard served as the director of the development of the first ever published standards for brand valuation, the ONR 16800, published in 2006. He is the Austrian representative to the international ISO-committee TC 289 brand evaluation and the chairman of the ISO committee for brand and patent valuation in Austria. Furthermore he chairs the ISO Development Committee on “Brand Evaluation”. In addition Gerhard is a publicly appointed and sworn expert for brand valuation under Austrian jurisdiction and the President of iconvienna.