Importance of Brands

We have a team of experienced professionals with varied background in international markets and we are team players. At Summerlight we provide alternative financing, advise and work together with owners and managers in order to unlock a company's and it´s Brand(s) full potential.

We look for SME/Midcap companies with a turnover between EUR 10-150 million, with a competitive position, positive earnings, a stable cash flows and the potential for significant earnings growth driven by robust organic growth or combined with the execution of strategic acquisitions.

We provide capital, advice and enthusiasm to guide them through a period of growth. The geographic focus is on Europe with a priority on DACH and IBERIA, but also with an opportunistic approach to other European countries.

Importance of Brands

As a part of our investment strategy we would work with you to develop your brand to be used for licencing, as collateral or to support your balance sheet. We could unbundle your Brand or activate a dormant brand.

40-60 % of a company value derives from its brand value.

Specialized funds are outperforming generalist funds.

Companies which are invested in the brand define their own USP and DNA and are not solely dependent on price.

With a strong brand it is easier to develop faster new sales channels (multichannel) and allows private labels as add-on.

A strong brand allows licensing or franchising to diversify the business risk and expand the business coverage.

Strong brands attract easier capital and media attention but is also simplifying an exit.

Companies investing in brands can achieve higher margins and have faster growth.

WE ARE FOCUSED TO INVEST IN THE FOLLOWING SECTORS:

Retail

Growing trends towards omni-channel retailers, providing offerings in stores, Digital platform and B2B in fresh and exciting concepts, make this a challenging but a dynamic sector. retailers for food, home furnishing, deco, fashion, lifestyle, sports and mobility are in our focus.

Consumer products

The understanding of trends, and consumer behaviours and the communication of the product and offering through strong consumer brands and different sales channels is important for strong growth. Consumer products for health & wellness, deco, lifestyle,

cooking, sports, mobility, fashion accessories, natural and organic products are in our focus.

Service industry

The branded service industry is an important factor for differentiation and certain sectors have a strong growth potential either as B2B or B2C offering. Increasing amounts are spend in the leisure industry, tourism, recreation, entertainment and sports. Traditional government run sectors such as education, labaratories and health services getting privately owned.