SummerLight Capital Partners took part in this years iconvienna Brand Global Summit under the motto "Brands create prosperity".
Klaus Müllner joined the highly expertised panel-discussion on "Brand investments - alternative financing" at the Vienna International Centre. Together with Weixi Gong, Chief of Investment Promotion, Department TII, UNIDO, Edgar Baum, Founder & CEO, Avasta Incorporated and Herbert Kovar, Partner Deloitte, Mr. Müllner discussed the benefits for a brand investments both for the macro economy but also for SMEs.
"Brand Investments via Private Equity Funds create value for the companies, the investors and the Macro-economy and support some of the SDG goals.", Müllner stated during the Conference. "It supports the transition to a knowledge and digital economy and creates jobs and growth. Brands are also more resilient to crisis and promote innovation." he added.
Investments in Brands are benefiting all involved stakeholders and also provides significant impact to the Macro-Economy, the society and is therefore a contributor to Sustainable Development Goals (SDGs).
Learn more and read the whole article in the new brandannual 2019
(c) Katharina Schiffl
SummerLight Capital Partners GmbH
Phone: +43 1 532 1000 23
Fax: +43 1 532 1000 30