"STRONGER BRANDS CREATE MORE VALUE !"

• 40-60 % of a company value derives from its brand value.

• Specialized funds are outperforming generalist funds.

• Companies which are invested in the brand define their own USP and DNA and are not solely dependent on price.

• With a strong brand it is easier to develop faster new sales channels (multichannel) and allows private labels as add-on.

• A strong brand allows licensing or franchising to diversify the business risk and expand the business coverage.

• Strong brands attract easier capital and media attention but is also simplifying an exit.

• Companies investing in brands can achieve higher margins and have faster growth.