summerlight_Process_Quality Brand_Brand Valuation_Market & Consumer_Risk Valuation_Financial Structure_Growth & Values

The Process to a Consumer Brand Investment

summerlight_Quality Brand
  • Branded and distinctive companies showing growth potential run by talented managers
  • Fast growing consumer brands with potential to grow to a local/Regional or even world class brand
  • Potential for multi-channel sale

summerlight_Brand Valuation
  • Certification through certified brand valuation institutes such as eurobrand with ISO 10668-2010
  • Discuss with local auditors the requirements for monetary brand valuations and agree on balance sheet effects

summerlight_Market & Consumer
  • Understanding the dynamics in sector and market
  • Understanding the potential locally/regional/global
  • Market Research and understanding the USP and DNA of the brand and the company

summerlight_Risk Valuation
  • Competition analysis, commercial review
  • Company analysis (Tax, Financial, Legal, etc.)

summerlight_Financial Structuring
  • Every business and investment situation is different and demands therefore an individual investment approach (Equity,  Sales and Lease Back, Licensing etc. )

Growth & Values
  • Develop and polish the vision, strategy and brand
  • Expand in existing markets and explore new markets
  • Extent the offer (e.g. Multi Channel, Licensing, etc.)
  • Add quality and experience to management team etc.